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Professional Services Technology
Client
Enterprise B2B Services Company
Service Areas
Proposition Development | Strategy
Sector: Financial Services / Technology
The Challenge
After multiple acquisitions, the product portfolio was bloated and confusing. Customers were being offered overlapping services, and sales teams lacked clarity on positioning.
What We Did
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Conducted full product and commercial performance analysis
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Retired low-performing and redundant SKUs
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Created a simplified product hierarchy and messaging framework
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Supported sales enablement and internal launch planning
The Outcome
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Reduced portfolio by 35% with no customer attrition
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Increased attach rates on key bundles
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Created clarity for both internal teams and external messaging