Client

Mid-Market Tech Company (£50M+ turnover, PE-backed)

Service Areas

Strategy | Proposition Development

Sector: Technology 

The Challenge

Following private equity investment, the business needed a clear growth strategy. Leadership was misaligned, sales were inconsistent, and the product set was unfocused. There was no plan to scale — just urgency.

What We Did

  • Ran a full strategic review across markets, capability and commercial model
  • Facilitated leadership alignment sessions and prioritisation
  • Built a 5-year growth roadmap with linked investment, hiring, and GTM plans
  • Delivered reworked product positioning and pricing model

The Outcome

  • Strategy signed off by board and PE firm within 90 days
  • Sales cycle time cut by 30%
  • Repositioned core product → +15% win rate in target vertical
  • Commercial team restructured and re-energised